Bullish Cross Initiates Rare Buy Rating on Apple

Thursday, May 17, 2012 -- Since 2006, Bullish Cross has only ever published four public buy ratings on Apple. The last such rating was published at the end of the day on Friday, June 17, 2011 and Apple capitulated and bottomed on Monday, June 20, 2011.

Today, we are initiating our 5th ever buy rating on Apple just about 11-months after the last recommendation we gave. We tend to only publish these buy rating under extraordinary circumstances, when Apple has been extremely oversold and when the stock's valuation has become incredibly depressed. We also only publish these ratings once the markets have seen a substantial sell-off or prolonged period of consolidation.

The current conditions meet all of our criteria. As a result we are publishing our comments on why it is time to buy Apple. Notice that the last four buy ratings were made right at or near the exact lows each time. Our buy ratings are a little different than what one would normally expect in that we give a band where we feel the stock is a "strong buy" and where the stock is a "buy." We also give a price target. But what we don't do is publish an ongoing buy rating. Our buy ratings are thus temporary in nature.

Bullish Cross has never missed a long-term price target on Apple as you can see here. Today we feel that Apple is a strong buy anywhere between $500 and $530 a share and a buy between $530 and $550 a share. We expect Apple to test $750 a share sometime before the end of this coming January. That is roughly 50% higher than where the stock is trading today.

Now here are the reasons why we believe its time to buy Apple and why we feel the valuation is incredibly attractive today. At $533.52 a share, Apple trades at 13x last year's earnings and at only 10.56x our expected October earnings. Those are incredibly low valuations even for Apple. At the November 25, 2011 lows, Apple traded at a 13.13 P/E ratio. So today, Apple is trading at a lower valuation than it was at the November lows. At the June 2011 lows, Apple was trading near a 15 P/E trailing P/E ratio.

Those who have been waiting for a correction in Apple to buy the stock, now have that opportunity to do so. On a technical basis, Apple is the second most oversold it has been since the lows of the financial crisis. Only on June 20, 2011 -- when Apple bottomed at $310.50 a share ahead of a 30% July rally -- did we see more oversold conditions on Apple. Even the flash crash didn't result in more oversold conditions nor did any period during the 2010 summer correction. At no time during the summer 2011 correction did Apple see more oversold conditions.

So today, Apple is not only very attractively valued as it trades at a near 8-year low P/E ratio, the stock is also incredibly oversold. Moreover, the stock has now retraced 38.2% of its gains it recorded in the rally between $363.21 in November and $644.00 in April. At $500 a share, Apple would trade at a 12.18 P/E ratio and the stock would have retraced 50% of its gains. That's why the area between $500 and $530 presents with a very unique buying opportunity while the area between $530 and $550 presents with a relatively rare buying opportunity that we see a handful of times in a year. You can see our past buy ratings here and the ensuing results.

15 responses to “Bullish Cross Initiates Rare Buy Rating on Apple

  1. I’m eating lunch and I near choked on my sandwich when this text just came through. I guess Andy really means business. I mean I realize we were close to a buy rating but actually seeing it in print is kind of powerful

  2. Perfect timing, I think!

  3. Shawn O'Connell (Shoc13)

    The last few times BC has published these ratings, I’ve made a lot of money. Time to dust off this stock & move it from the basement

  4. Great time to put out the recommendation. Hold on for the ride.

  5. Ok Andy i m going to take my positions!!!!….ty

  6. I was flying today, so i miss like 2 hours from your buy rating, but just got my orders INN, ty

  7. AZ thanks for making this article publicly available. I’ve been talking to some friends and relatives, trying to explain that I think AAPL is a good buy opportunity right now (I think Apple’s business is firing on all cylinders across the whole globe).

    Articles like this really help (and I’ve also pointed out Asymco too). One is just about ready to pull the trigger and I think I’ve made some good points with every0one I’ve been talking with, I’m optimistic that most of them will take advantage of this moment.

  8. Time to buy guys Andy pounding on tables heard it while at work will do my buying after hours

  9. Hi Andy, Fantastic! This will go down in the chronicles of market history as another component of the remarkable story of Bullish Cross and the brilliant market analyst who’s legendary success astounded and benefited so many !!!!!!!!!!!!!!!!!!!!!!!!!!!!! Fortunate to be here for the experience. Thanks! -Bert

  10. I’m excited to see the Buy recommendation but i’m staying short the June call options. I don’t see Apple turning substantially positive until the market starts to act better and that will not hapen until we get a resolution, or a tleast a plan/timetable for Greece and now Spain.
    The technicals look perfect for a buy on Apple but the fundamental makter condition, i.e. Eruope blowing up again, will keep me on the sidelines and I epxect a continued fall to at least $500 or lower.


  11. I am also expect a bit of a bounce tomorrow on FB euphoria then a return to Eurality on Monday (:.


    –Will it be trading upon open tomorrow, or released later in the day?

    –Will options be tradable on FB tomorrow?

    –Will the weekly friday option be avail on FB tomorrow?


  13. The first time I read his article apple went on a parabolic run and then he called the 38.2% retracement which was unthinkable at $644! Can’t wait for the ride back up!

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